LATEST MCC-201 EXAM VCE - DETAIL MCC-201 EXPLANATION

Latest MCC-201 Exam Vce - Detail MCC-201 Explanation

Latest MCC-201 Exam Vce - Detail MCC-201 Explanation

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Salesforce Marketing Cloud Connect Essentials Sample Questions (Q10-Q15):

NEW QUESTION # 10
A pharmaceutical company is hosting a monthly event and will be sending an invitation to new local contacts. The customer would like to automatically update a data extension to determine who will be attending.
*The data extension will hold each contact's response as well as the time stamp of the click.
*The contact will receive an email two days after the click event.
*Both emails should be sent via Journey Builder.
What is the optimal solution to record the click activity prior to sending the second email?

  • A. Leverage the Engagement Split and the Update Contact Activity.
  • B. Use a landing page to record the click in the data extension.
  • C. Leverage the Decision Split and create a Custom Activity.
  • D. Use a landing page to record the click and trigger an email.

Answer: A


NEW QUESTION # 11
Northern Trail Outfitters is investigating implementing MobileConnect to allow SMS messaging in their UK, Germany, and Swiss subsidiaries. Each subsidiary has its own business unit and they are trying to determine if a single long code could be used for all markets.
What functionality would tie to additional long code Implementation?

  • A. Do they need to support inbound messages in each country?
  • B. Do they need to support different From Names by country?
  • C. Do they need to have independent reporting on SMS sends by country?
  • D. Do they need to support UTF-8 characters in their SMS?

Answer: A

Explanation:
Supporting inbound messages in each country would require additional long code implementation for MobileConnect. A long code is a standard phone number that can send and receive SMS messages. Each country has its own regulations and requirements for long codes, so a single long code cannot be used for all markets. The other functionalities do not tie to additional long code implementation. Reference: https://help.salesforce.com/s/articleView?id=sf.mc_moc_long_codes.htm&type=5


NEW QUESTION # 12
A customer wants to send an email confirming opt-in when someone signs up for their emails via a form on their website. The email should arrive within a few minutes of completing the form, and all of the form data needs to be stored in Marketing Cloud to personalize the outgoing email. The customer has access to a developer for working with APIs, but they want to be able to change the email creative without involving the developer.
What should a consultant recommend?

  • A. Use a SQL Query activity in Automation Studio to run hourly and deploy emails.
  • B. Use a Send Email activity in Automation Studio to run hourly and deploy emails.
  • C. Use a Triggered Send Data Extension to capture form data and deploy the email.
  • D. Use the WSProxy via SSJS to deploy the email after capturing form data.

Answer: C


NEW QUESTION # 13
Northern Trail Outfitters (NTO) imports a file daily into Marketing Cloud of customers who have bought a tent from their website. They want to set up month-long welcome Journey which sends emails specific to the purchase such as the type of tent, they average accessories for the tent, and care of the tent at different points throughout the Journey. NTO also reorganizes that due to their .. princes, they have had customers purchase more than one tent within a month.
What type of data should be used in the Decision Splits in their Journey to make sure the choices reflect the correct tent?

  • A. Journey Data
  • B. Contact Data
  • C. Entry Data
  • D. Salesforce Data

Answer: C

Explanation:
To make sure the decision splits reflect the correct tent for each customer, Northern Trail Outfitters should use Entry Data as the type of data in the decision splits. Entry Data is the data that is captured at the time of entry into a journey and remains static throughout the journey. Entry Data can include data from data extensions, Salesforce objects, or API events. Using Entry Data will ensure that the decision splits are based on the tent that each customer bought at the time of entry, and not affected by any subsequent purchases or data changes. Reference: https://help.salesforce.com/s/articleView?id=sf.mc_jb_entry_data.htm&type=5


NEW QUESTION # 14
Northern Trail Outfitters receives data from their point-of-sale system every night. The file is placed on their Enhanced FTP, but there is not a consistent time or naming convention for the file.
In which two ways should they set up their automation to import the data from the file on a nightly bais? (Choose 2 answers)

  • A. Scheduled Starting Source
  • B. %%BASEFILENAME_FROM_FILEDROP%%
  • C. %%BASEFILENAME_FROM_TRIGGER%%
  • D. File Drop Starting Source

Answer: A,B

Explanation:
This allows you to specify the exact name of the file when running the automation. The File Drop Starting Source is an automation activity that allows you to specify the source of the File Drop as either a Scheduled or Manual event. This allows you to control when the data is imported from the Enhanced FTP file.


NEW QUESTION # 15
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